a) To foster culture of Innovation and Entrepreneurship in the country and make it part of Nation’s DNA.

b) To establish a strong linkage b/w academia and creative art and digital media community.

c) To provide a common platform for academia, industry, government, entrepreneurs and expatriates to interact, share knowledge and collaborate on innovations in Creative Art and Media, in order to promote a culture of creativity and innovation in the country.

d) To create a positive and favorable image of Pakistan’s cultural heritage and artist’s community in the eyes of international audience.

e) To expedite the process of technology revolution in Pakistan by motivating both academia and industry to acquire, promote and utilize state-of-art technologies/high-tech software for the rapid development of innovative digital media and art products & services.